India’s Digital Superstar – an innovative idea, indeed

Dr Roshan Radhakrishnan

Innovation. At the end of the day, that is what everyone is looking for in their shows – something that makes it stand out from the hundreds of other alternatives that are available on television and social media.

FreMantle Media knows that all too well. After all, they are the ones who ushered in a whole new era of television show viewing in India with two of the most successful reality shows in the country – the iconic Indian Idol and India’s Got Talent. Internationally too, their list of shows are truly legendary, featuring names like The Price is Right, Family Feud and American Idol among others.
So when they decide to innovate once more, you know it is something you want to keep an eye out for.

The newest addition to their list of innovative shows is India’s Digital Superstars

Amazon Gionee RedFm

Touted as the biggest digital talent hunt in the world, the show stands out for the following reasons.
  • Auditions are open to Indians all across the world
  • No waiting in queues for auditioning. Do it from the comfort of your own home, if you choose.
  • No restrictive criteria like needing to be a good singer or dancer. You can be a magician, contortionist, stand up comedian et al. Showcase your talent.
  • The audience gets to be the judge over the next 14 weeks. Likes and opinions across Youtube, ZengaTV and Facebook will all be considered. 
  • The competition never stops – you can send in your videos at any time. Do you understand what that means? The show is literally on 24/7 a day! Non-stop auditions, non-stop viewing for those who wish to see the videos and non-stop opportunities to be discovered. 
  • You can upload multiple videos of your skills. 
  • Mentors! Yes, there will be mentors to advice and guide you on honing your skills. These include celebrities like Anu Malik, Sunny Leone, Vishal Dadlani, Salim Merchant and Jazzy B. Music Director Aadesh Srivastava was one among many other celebrities with words of advice for the budding talent. 
  • I personally found YouTube sensation Shradda Sharma’s episode smart and hilarious at the same time as she and host Sahil did their impressions of some the videos uploaded. The episode featuring Daniel Webber's The Disparrows is also fun as they try to make sense of certain videos. Note to self - doing a rendition of Devdas's drunken scene is not the best way to showcase one's talent.
  • The winner at the end of the contest gets a contract worth Rs 20 Lakh from FreMantle and One Digital.

Presented by, the show is powered by Gionee alongwith radio partner RadioFM. So far, there have already been over 1400 videos uploaded by Indians all over the world which have officially received more than a million likes cumulatively. And it isn’t even a month since the first video was uploaded!

Among the TOP VIDEOS presently (on points/views) are Feroz Khan’s rendition of Tune Mera Dil Kuch Aise and Jaichander Ramesh’s TanhaiyeeOf course, I decided to do a little digging of my own and check out the other talent on display. These are some that I came across and enjoyed personally.

This acoustic cover of Hallelujah and Kun Faya Kun works on so many levels - a good voice, brilliant creativity and what a wonderful choice of two songs.

These two sing well – of that, there is no doubt. But I also like the production values behind this. Shows the effort they have put into it.

A very soothing voice for a very pleasant number.

I didn't have much expectations when I came across the link but this guy proved me wrong with his cover of Kissin' on My Tattoos. Especially the higher notes. Well done!

A lovely guitar rendition of Sooraj Dooba Hain. Good talent there.                     

If you are too lazy to search and go through the videos, don’t worry. The show has you covered with regular episodes featuring quirky anchor Sahil Khattar where he showcases the best new videos of the week.
I guess the question is - Do you think you can do better than some of the videos above? If so, then what are you waiting for? Log on to , upload your video today, win a contract worth Rs 2000000/- (so many zeroes!) and become India’s Digital Superstar.

As the tag line goes, Don’t cover it… Discover it.

Author's note:
You can also connect with them and keep yourself updated across various social media. 
Here are all the links for your convenience.

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